The Clover Sonoma ad campaign creatively positioned the brand’s pasture-raised eggs as a luxurious choice, emphasizing animal welfare and ethical farming. By portraying chickens in a high-end, pampered setting, the campaign delivered a witty yet impactful message on fair treatment and quality. The tagline "Pampered and Pasture-Raised" highlighted the brand’s commitment to ethical sourcing while resonating with conscious consumers. Successfully executed across multiple channels, the campaign won an advertising award at the SF ADDYs, showcasing its effectiveness in blending humor, storytelling, and brand values to drive engagement.