NEED AN ESCAPE?

What Is Advertising Going to Accomplish?

Showcase Hulu as a personalized escape—an emotionally rewarding alternative to doomscrolling or mindless channel flipping.

Reinforce Hulu’s brand as fresh, edgy, and emotionally in tune with its audience.

Drive trial and subscription sign-ups by sparking curiosity and emotional resonance through creative touchpoints.

Who Are We Going to Connect With?

• Primary Audience: Millennials and Gen Z (ages 18–35), tech-savvy, multitasking, screen-first culture. They crave connection, laughter, thrills—and use streaming as a break from stress and chaos.

What Is the Most Compelling Human Insight?

People are constantly looking for escape—but not always in the ways they realize.

Streaming gives people control over their mood, energy, and emotions. It’s not just about content—it’s about comfort, identity, and self-care.

What Is the Single Most Effective Message We Can Convey?

“Stream Your Escape. It’s All Waiting on Hulu.”

Campaign Title: “Stream Your Escape”

Objective

To increase subscriptions by highlighting Hulu’s diverse content library as the ultimate escape from the stress of everyday life. This campaign will creatively position Hulu not just as entertainment—but as a portal to stories, emotions, and adventures that viewers crave in their daily routines.

Why Does Our Client Need to Advertise?

The streaming market is more saturated than ever, with fierce competition from platforms like Netflix, HBO Max, and Disney+. Hulu needs to stand out by emphasizing its emotional and escapist value—its ability to offer something for everyone, whether that’s drama, comedy, thrillers, or documentaries.

This campaign will help build deeper emotional connection and brand preference among casual viewers who might be considering canceling or switching platforms.