TOM FORD EYEWEAR

TOM FORD EYEWEAR 

Target Audience:
  • Primary: Affluent, tech-savvy professionals (ages 25-45) in urban areas who value innovation and high-end design.
  • Psychographics: Early adopters who appreciate premium craftsmanship, smart tech integration, and exclusivity.
Key Insight:
 In a digital world, people want eyewear that enhances their experience, blending seamlessly into their lifestyle without looking "techy."
Core Message:
 "Luxury Meets the Future of Vision."
Supporting Points:
  • Smart Integration: Eyewear that connects to your digital life with audio and other smart features.
      •	Sustainable Innovation: Eco-friendly materials paired with top-tier craftsmanship.
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Objective: Position Tom Ford Eyewear as the ultimate blend of luxury and cutting-edge technology, showcasing its smart eyewear innovations while maintaining timeless style.
Why Advertise?
 Tom Ford is seen as a fashion icon, but consumers don't associate the brand with advanced eyewear technology. As competitors launch smart eyewear, Tom Ford needs to emphasize both innovation and luxury.
Goal of the Campaign:
  • Raise awareness of Tom Ford's advanced lens technology and smart features.
  • Reinforce its status as a leader in both luxury fashion and innovation.
  • Drive sales by showcasing tech and style integration.